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What is Google My Business and why is it Important?

Google My Business is effectively an updated version of what used to be Google Places for Business. By integrating this into the Google Plus platform, Google has allowed companies to manage the business information that appears in maps and search all in one place.

With local search results, Google will often show a series of businesses in the area in what is known as the “local pack”. It is from here that your potential customers will see things like your address, phone number and of course reviews that people have written about you. Not only do reviews help you with your click through rate but they can also help your business appear in the local pack in the first place.

Although there are a host of sites you can (and should) look to get reviews on, with the majority of search traffic coming from Google it pays to focus your energies here to begin with. Google has a ton of information on setting up and verifying your business, so if you haven’t done already you’ll need to do this. Once your business is set up on Google Plus, it’s time to start thinking about getting some reviews.
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2 weeks ago  ·