Blog2018-12-16T11:31:04-04:00

Is your site 100% mobile compatible to smartphones and tablets?

It should be in today’s technology driven mobile society. Contact us to find out.

1. Google gives preference to Mobile websites.
On April 21, 2015 Google applied an update to their search results which actually gave a preference to a website if it was mobile friendly. This update became known as “Mobilegeddon” and Google openly announced that if your website was not mobile friendly it would have an adverse effect on your search results rankings.

2. There are more smart phone users than ever because they are now more affordable than ever.
The Pew Research Center in October of 2015 stated : “68% of U.S. adults have a smartphone, up from 35% in 2011, and tablet computer ownership has edged up to 45% among adults, according to newly released survey data from the Pew Research Center.”

3. An improved user experience (content visibility).
Your customers are able to clearly see your website content when your website is mobile friendly. No more “pinching” the screen to get it large enough to be able to be easily read or swiping the screen up/down and side to side to be able to read the website.

4. Lower bounce rate (techy for attention span).
It has been a well-known fact for a long time that a high bounce rate will also have an adverse effect on your search result rankings.

5. Better visible brand identity.
This one is kind of obvious, but if the website images are so small that they are hard to see, it will be hard to promote your “brand”. A mobile friendly website allows for the image to be large enough in the header of your website that it is clearly visible, which helps to promote your personal business brand.

6. Gives your business a competitive advantage.
How many of your business competitors have a “mobile friendly” website? If you know that Google penalizes websites that are not mobile friendly, just having one when your competitors don’t will give the competitive advantage on the internet. On the flip side, if their websites are already mobile friendly and yours isn’t, then in order to even the playing field you need to be mobile friendly.

7. Website Page Load Speed.
Have you ever sat and waited for a website to load only to click back when it seems like it taking forever? This is another one of the Google ranking factors that most small business owners are not even aware of. Google will promote a fast website and demote a slow website. Googles ultimate goal is to return in the search results to its customers the best websites based on their query. They know that people will bounce more frequently on a slow loading website, so they have made adjustments in the results to account for this factor. A mobile responsive website is designed for speed. When we build a website we make sure to optimize the images and other factors to improve the page load speed.

8. Visible “calls to action”.
Smartphones give the users the ability to click on a phone number or email right on the screen. The text is large enough that it is clearly visible and they are able to call or email your business with a tap of the smartphone screen. Additionally, if your business offers its customers the option to purchase your goods or services on your website, a responsive website will improve their ability to order from you.

9. Localization (Smartphone used with GPS).
One of the most frequent search modifiers in Google is “near me”. Many people will search for a “restaurant near me” or “electrician near me” or other near me type of search. A smartphone is able to determine your actual location and let Google know where you are so that they give you search results that are actually near you. If your business is one that a customer would be looking for in close proximity, why would you want your competition, that is further away, to be getting these calls?

10. Compatible with all platforms, unlike an app.
One alternative to a mobile responsive website is to have an app that performs a similar function. This can be a very time consuming and expensive task but even more challenging is to make sure that the app works across all platforms. Then you have to get the app approved by each respective platform. Why not just have a great website that looks good on all of the devices to promote your business! Even today I am amazed as I drive around my local community and take note of the websites that are displayed on company vehicles, billboards or other public signage how frequently these websites are not able to be viewed from my smart phone.

Keep in Mind the Objectives of a Mobile User
A mobile device user wants a website that can be a) viewed easily from their phone b) a website that loads quickly and c) one that they can call, email or get directions to with the touch of a button. And as you may already know, many younger smartphone users are choosing to use their smartphones as their only way to access the internet.

When these users come across a website that has not be designed with their needs in mind they are quick to leave and find a business that does.

In order to reach these customers you need a mobile friendly website and working with an experienced web design and digital marketing partner, Blue Wave Concepts, is your most effective way to achieve this!

April 20th, 2019|Categories: Uncategorized|

Why Branding is so important

Your brand is much-more than just your logo. Your brand includes:

  • Your pricing strategy
  • Your messaging – are you attracting your ideal customers or are you confusing them?
  • Your market positioning – what makes you UNIQUE from all your competition?
  • Your personal branding strategy
  • A powerful brand allows you to ATTRACT your ideal customers, charge higher rates, and still win the business
  • A powerful brand makes you STAND OUT from the competition
  • A powerful brand creates customer LOYALTY which leads to referrals and repeat-business

Your brand is the FOUNDATION of all your marketing and this half-day event will help you lock-in your strategy!

March 16th, 2019|Categories: Uncategorized|

Ten Reasons You Shouldn’t Build Your Own Website

Some people think it’s easy to build a website. There are many website developer tools available that allow you to drag and drop pictures, and insert wording. Keep in mind that that these tools use templates that are generic, and not specifically designed to meet your business needs. Web development requires behind the scenes coding that’s done by skilled web developers. There are plenty of DIY projects that you can tackle yourself; Here are 10 reasons why building your business’s website should not be one of them.

Reason #1: Customization
Free website templates and DIY web builders cannot be customized, are very basic, and are not interactive. If you wanted to add an extra feature or additional content, a basic website template or web builder wouldn’t give you this option. If you think you’re the first person to benefit from a free website builder, think again–there are thousands of other companies that have made the mistake of using the same, boring, generic template. Now you’re stuck with a site that looks like everyone else’s. How unique is that?

Reason #2: Efficiency
Web development hard work, and it takes a long time to build a great website. If you’re not a professional web developer, the hours upon hours you spend trying to create a website could be more efficiently spent generating business and growing your client base. Why not let someone with experience and knowledge build it, it’ll save you time and money.

Reason #3: Professionalism
It’s simple, a website made by an experienced web developer will look professional.

Reason #4: Search Engine Optimization
We all know what SEO means but do you know how to set it up? SEO allows exposure of your website to potential clients which is crucial for business. Your website needs to be appealing to search engines like Google. Google doesn’t crawl DIY sites; they’re too busy ranking optimized pages.

Reason #5: Not Google Friendly
With a DIY site builder, Google can’t verify your site in Webmaster Tools. Google uses complex algorithms that might be too advanced for some people, but for a professional web developer who uses Google Webmaster Tools or Google Analytics, it can be used to monitor site downtime, crawl rates, bounce ratings, load times, broken links and search traffic.

Reason #6: Poor Analytics
Older scripting technologies (often used by DIY site builders) have inaccurate site analytics. Site analytics reports give a picture of your websites performance and traffic. Clients can view monthly reports, and read notes that explain how their site is doing.

Reason #7: Mobile-Unfriendly
Self-built sites that don’t have a lot of databases or graphics, usually aren’t mobile friendly. How many people do you know nowadays that use their desktop computer? The majority of people browse the we using their phones/mobile device out of convenience, so your site should accommodate that.

Reason #8: Faster is Not Better
With most DIY website builders, you can create a site in about 30 minutes. That’s less time than most pizza joints take to deliver a pizza. Doesn’t your company’s website deserve more time and effort than a pizza? Your website is usually the first stop that people visit to learn about your business. A quality website takes weeks or months to build, depending on the size and scope of the project.

Reason #9: Advertisements
If you’re a fan of those nice big banner ads that say “THIS SITE WAS CREATED BY FREEWEBSITES.COM! GET YOURS FOR FREE TODAY!” By all means, go for the free template route. It looks unprofessional and makes your business look cheap.

Reason #10: Experience
No one cares more about you and your company than a supportive, professional team. We have every reason to help your business grow, because when you grow, we grow. If you would like to set up a free consultation with the best website developers in the Lake Norman area of North Carolina, please contact us today!

March 15th, 2019|Categories: Uncategorized|

Social Media Requirements

It’s a strategic requirement to be indexed by Google Search and to have a presence on Facebook, Twitter, and Google My Business on a regular basis. You’re then in the social media game.

Again here’s the problem many of our small businesses face. Even though all of the social media efforts are free, we think we don’t have to do it. Businesses often complicate the social media process and over think it to the point that a strategic tweet, spacing and hashtags, its almost an impossible task. But look at it like you would any other aspect of your business. You need it. It’s here to stay, and is growing and changing daily.

March 11th, 2019|Categories: Uncategorized|