Drones are currently dominating the world of aerial photography and videography. Their ability to ascend hundreds of feet in the air, fly over areas inaccessible to foot traffic, and carry state of the art cameras makes them ideal for capturing breathtaking photos and videos. In fact, many of the shots that drones capture would be impossible to get any other way. From overviews of construction sites, to mapping of properties, to glimpses of real estate, to stunning pictures of special events, drones are redefining what it means to take photos and videos.
And, with the right equipment and the right web design company, you can take advantage of these unique and stunning images to redefine excellent web design. A small number of digital services companies, including us here at Distinct Consulting, are beginning to take drone footage and use it in our web designs. This footage adds a new level of excellence to almost any website. Here are just a few of the ways in which you can also use drone footage to help your web design excel in Rockleigh, New York.
Drone footage is attention-grabbing.
The most obvious advantage of drone footage is that it is simply breathtaking. A short video of a drone gliding over a forest, or a photo of a sunset from 100 feet up, emblazoned on your home page, is going to grab people’s attention. They immediately notice that your images are different from your competitors’. Your stunning aerial shots might make them wonder: If this company can get this kind of image for their website, what can they do for me? And, once you have their attention, you are more likely to keep it as you use the rest of your high quality web design to communicate the ways in which your business is the right choice for them.
Drone footage is beautiful.
Of course, something can be attention-grabbing, but not in an appealing way. You can get someone’s attention by putting a scary Halloween image up on your website too, but unless you are selling Halloween decorations, that type of image isn’t likely to earn you any business. Drone footage, however, isn’t just attention-grabbing. It is also beautiful. When done right, drones can be used to catch stunning natural images of trees, animals, sunsets, sunrises, even cityscapes, skylines, and other aerial views.
These images stand out because they capture surroundings in a new way. When you are trying to build an aesthetically pleasing website, drone footage can add layers of beauty and appeal that would be hard to find anywhere else. As soon as people land on your site, the beauty of your website will make them want to stay and learn more about your business.
Drone footage is customizable.
Another reason to use drone footage in your web design is because this type of footage is extremely customizable. If you use a digital services company that has their own drone, you have the opportunity to incorporate exactly the kind of footage you need for your company. You can tailor the material you get to your brand, your goals, your location, and your customers.
For example, say you run a wedding dress boutique. You might be able to capture drone footage of weddings in which the bride is wearing one of your products. Or, if you are a real estate company, you might be able to use drones to capture images and virtual tours of the properties you have on the market. When it comes to drone imagery, the sky is the limit regarding what type of footage you capture and use on your website.
Drone footage is informative.
Finally, drone footage can help your website excel because it is informative. You can use drone footage not only to impress and engage your visitors, but to educate them too. For example, you can use drones to highlight properties you have for sale. Customers can use this footage to learn more about the property they are thinking about visiting or buying. You can use drone footage to get shots of a construction site so people know how the project is coming along. You can use footage of special events to show people the good time they will have if they hire your event planning company. Regardless of what you want to teach your visitors, a drone can provide you with the footage you need to communicate your message.
Drone footage holds a lot of promise for websites. If you want to learn how drone footage might help your own web design, contact us for more info. We use our drone and our expertise to capture and use the right footage to create a stunning website for your company.
Many experts predicted that 2017-2018 and beyond would be the “age of video marketing on social media” in outdoor industry marketing and the data is showing that they were overwhelmingly correct. Some of the predictions include:
- Internet research authority Kleiner Perkins Caufield Byers projects by the endo of 2017, video content will represent 74% of all Internet traffic.
- Online videos will account for more than 80% of all consumer internet traffic by 2020 (CISCO, 2016)
According to Entrepreneur, by 2019 80 percent of online content will be video.
- According to data from Syndacast, videos will be responsible for 74 percent of all internet traffic by 2017.
- Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down.
Consumers are loving it, too! HubSpot, for example, found that 43% of people want to see more video content from marketers. And that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
Hubspot and ReelSEO have conducted some research indicating:
- YouTube reaches more 18-49 year-olds than any broadcast or cable TV network.
- YouTube does all this with just mobile traffic! (The above stat doesn’t include desktop visits.)
- After watching a video, 64% of users are more likely to purchase a product online.
- Conversions may increase by as much as 80% with a video on a landing page.
- Visitors spend 88% more time on a website that includes video.
- The average consumer will view 47.4 minutes of online video per day this year, up 20% from 2016, with the largest gains globally (35%) occurring on mobile, where average viewing times will reach 28.8 minutes daily.
- By 2019 and beyond, online video could represent 31% of all digital display advertising globally, up from 28% in 2017 and 21% in 2012. In the US, social video ad spend is expected to double for the second year running in 2017 to reach more than $4 billion, accounting for one-third of US digital video and 20% of social media ad sales.