When it comes to your marketing strategy, how much time and effort do you put into boosting your brand’s credibility? Whether you have an online store or a blog to run, it’s essential to prove your worth to potential customers to build a following.

If you work on improving the credibility of your brand, you’ll be able to generate more leads, boost conversions, and enhance engagement on your website and social media. When people are new to your business, they need something tangible that tells them you’re worth investing in as a business. It’s your duty to lead the way so that, when the time comes, they feel confident taking action and making a purchase.

Brand credibility is one element you can’t afford to skimp out on. Without it, you’ll neglect a huge portion of your target market that wants to love your brand but simply feels they can’t trust it.

Here are a few ways you can boost your brand’s credibility and see a peak in conversions.

Incorporate social proof

People are looking less and less towards the opinions of big brands and advertising and leaning towards word of mouth marketing, reviews, and the opinions of friends and family. Nielsen reports that 92 percent of visitors will trust a recommendation from a colleague or friend while 70 percent will trust a recommendation from a complete stranger. If you think your brand doesn’t need social proof as part of its conversion strategy, think again.

Social proof is about proving to your audience that your customers love your content or products. It could be testimonials, reviews, influencer endorsements, trust badges, brand logos, social media shoutouts, and so much more. If you leverage this on your website and it’s one of the first things new visitors see, they’re more likely to stick around and boost your engagement rates.

Something so simple from someone with a large following and influence can be the exact boost your brand needs to get noticed by your audience.

Engage with your audience on social

People want to feel connected to the brands they choose to invest in rather than feel like just another customer. A great way you can do this with your business is by getting active on social media and engaging with your followers. It encourages positive engagement and shows an emotional side to your brand that your audience couldn’t see before.

Big brands like Wendy’s use humor to entertain their audience while reminding them to continue buying their food items.