How to Optimize Google My Business
1. Complete your business information and add a description
2. Upload more and better images
3. Respond to Google My Business reviews (yes, all of them)
4. Use posts to promote events, offers, and content
5. Create and upload videos
6. Add shortname
What is Google My Business?
Google My Business (GMB) is a free, easy-to-use tool that helps businesses manage their online presence and appearance in Google Search and Google maps. If you’ve ever searched for a business’ name, you’ll often see their GMB “knowledge panel,” a card containing important information customers want to know about local businesses, show up first.
GMB displays tons of valuable information customers would want to know:
- Business Name
- Business Type
- Hours of operation
- Phone Number
- Link to website
- Link to Google maps
- Overall Star Rating
- Popular times to visit
- Related Searches
- And More
At a quick glance, you can learn a lot about a business and whether or not you want to visit there.
That is exactly the point of the tool: to give customers enough data about a business to help them determine if they want to engage with that business.
Why should I care about Google My Business?
The benefits of Google My Business are threefold:
1. Increased visibility in search
2. Better shopping experience for buyers
3. More traffic to your website, social channels, and front door
An optimized GMB page helps Google understand more about your business: who you are, what services/products you sell, where you’re located at, and what your website is (so they can crawl it for more info).
The more Google knows about you, the more types of searches your GMB listing can appear in.