The e-commerce industry is going from strength to strength as people continue to trade busy shop floors for laptop screens (often from the comfort of their sofa and pajamas). However, competition is fierce in the online space, so providing fantastic customer experiences that lead to repeat purchase is vital if small businesses are to stay afloat.

Global ecommerce grew at a faster clip last year—18.0%—than online sales in the more saturated U.S. market, which Internet Retailer expects to increase 15.3% from 2017.

read more…