It should be in today’s technology driven mobile society. Contact us to find out.
1. Google gives preference to Mobile websites.
On April 21, 2015 Google applied an update to their search results which actually gave a preference to a website if it was mobile friendly. This update became known as “Mobilegeddon” and Google openly announced that if your website was not mobile friendly it would have an adverse effect on your search results rankings.
2. There are more smart phone users than ever because they are now more affordable than ever.
The Pew Research Center in October of 2015 stated : “68% of U.S. adults have a smartphone, up from 35% in 2011, and tablet computer ownership has edged up to 45% among adults, according to newly released survey data from the Pew Research Center.”
3. An improved user experience (content visibility).
Your customers are able to clearly see your website content when your website is mobile friendly. No more “pinching” the screen to get it large enough to be able to be easily read or swiping the screen up/down and side to side to be able to read the website.
4. Lower bounce rate (techy for attention span).
It has been a well-known fact for a long time that a high bounce rate will also have an adverse effect on your search result rankings.
5. Better visible brand identity.
This one is kind of obvious, but if the website images are so small that they are hard to see, it will be hard to promote your “brand”. A mobile friendly website allows for the image to be large enough in the header of your website that it is clearly visible, which helps to promote your personal business brand.
6. Gives your business a competitive advantage.
How many of your business competitors have a “mobile friendly” website? If you know that Google penalizes websites that are not mobile friendly, just having one when your competitors don’t will give the competitive advantage on the internet. On the flip side, if their websites are already mobile friendly and yours isn’t, then in order to even the playing field you need to be mobile friendly.
7. Website Page Load Speed.
Have you ever sat and waited for a website to load only to click back when it seems like it taking forever? This is another one of the Google ranking factors that most small business owners are not even aware of. Google will promote a fast website and demote a slow website. Googles ultimate goal is to return in the search results to its customers the best websites based on their query. They know that people will bounce more frequently on a slow loading website, so they have made adjustments in the results to account for this factor. A mobile responsive website is designed for speed. When we build a website we make sure to optimize the images and other factors to improve the page load speed.
8. Visible “calls to action”.
Smartphones give the users the ability to click on a phone number or email right on the screen. The text is large enough that it is clearly visible and they are able to call or email your business with a tap of the smartphone screen. Additionally, if your business offers its customers the option to purchase your goods or services on your website, a responsive website will improve their ability to order from you.
9. Localization (Smartphone used with GPS).
One of the most frequent search modifiers in Google is “near me”. Many people will search for a “restaurant near me” or “electrician near me” or other near me type of search. A smartphone is able to determine your actual location and let Google know where you are so that they give you search results that are actually near you. If your business is one that a customer would be looking for in close proximity, why would you want your competition, that is further away, to be getting these calls?
10. Compatible with all platforms, unlike an app.
One alternative to a mobile responsive website is to have an app that performs a similar function. This can be a very time consuming and expensive task but even more challenging is to make sure that the app works across all platforms. Then you have to get the app approved by each respective platform. Why not just have a great website that looks good on all of the devices to promote your business! Even today I am amazed as I drive around my local community and take note of the websites that are displayed on company vehicles, billboards or other public signage how frequently these websites are not able to be viewed from my smart phone.
Keep in Mind the Objectives of a Mobile User
A mobile device user wants a website that can be a) viewed easily from their phone b) a website that loads quickly and c) one that they can call, email or get directions to with the touch of a button. And as you may already know, many younger smartphone users are choosing to use their smartphones as their only way to access the internet.
When these users come across a website that has not be designed with their needs in mind they are quick to leave and find a business that does.
In order to reach these customers you need a mobile friendly website and working with an experienced web design and digital marketing partner, Blue Wave Concepts, is your most effective way to achieve this!