With the days of phone books coming to an end, businesses are moving their local marketing efforts online—which is a good thing! Not only does it make your business easier to find, but, with online directories such as Google My Business, you can reach potential customers that would otherwise have to drive by or look you up in the prehistoric Yellow Pages. This article is going to cover just ten of the many benefits you can reap from having an optimized Google My Business listing.
Why You Need a Google My Business Listing
Google has reported that a staggering 46% of all searches have local intent (Source: Search Engine RoundTable). Yet, despite knowing this information, so many businesses fail to take advantage of the free-to-use Google My Business platform. There are several perks of getting set up on Google My business, so whether you’re considering creating a listing for your business or looking for the best ways to boost your local presence, this article is well worth your time.
Benefit #1: Show Up in Google Maps Searches
Next to online reviews, the second most important factor that consumers take into consideration when searching for a local business is proximity to their location. While a quick Google search is certainly effective for narrowing the down the options—especially those on a smartphone—most consumers use Google Maps to locate businesses nearby.
Whether searching for local mechanics or a popular spot to get some ramen noodles, Google Maps will quickly populate with dozens of red markers, each indicating a local business that meets your search criteria. By simply creating a Google My Business listing and completing the verification steps, your store location will start to pop up for local searches as well. This is a great benefit that allows users to instantly see how close you are to their location, increasing the likelihood that they’ll pay you a visit.
If, for example, you’re a pest control business, having a Google My Business will allow your business to show up for searches like the one below:
Benefit #2: Show Up In Google’s Local 3-Pack
If you’ve been following Google’s local search results for the past few years, you’ve probably noticed that the once inclusive 7-pack has now become the limited 3-pack. In order to get into this special club, businesses around the world have been trying a number of different SEO tricks to boost their local rankings and odds of being included in Google’s local 3-pack.
What most brands don’t know is, by simply creating a free Google My Business listing, you can greatly increase your odds of making it onto this highly sought after list. The best part about being in the local 3-pack, you ask? Not only do these listings show users where your business is located on Google Maps, but they also show up BEFORE organic results—offering a major benefit to your visibility. To better demonstrate just how important this is from a business perspective, brands that show up on Google’s local 3-pack get a whopping 700% boost in clicks over brands that don’t.
Benefit #3: Earn Trust From Customers
For modern customers, one of the biggest hurdles they have to face is that of building enough trust to confidently make a purchase. As a business owner, your job is to help them make that jump as easily as possible. To do this, one of the simplest steps you can take is that of helping potential customers see that your business has an actual location.
Due to the inherent trust and confidence most users place in Google, your business benefits whenever it pops up in a local search, as prospects will automatically be more likely to trust your brand. In fact, brands that show up on Google are 2.7 times more likely to be considered reputable by consumers.
This is due largely in part to the thorough process businesses must go through before being listed on Google My Business. Thanks to the multiple verification steps every brand must complete before appearing in local searches, Google creates a trustworthy environment that users can rely on.
Benefit #4: Star Ratings Boost Your Appeal
Few factors can influence a potential customer’s purchase decision as much as online reviews. As a consumer, think about the last time you were buying something online. Did you go with the product that had the highest reviews, or the lowest?
With a Google My Business listing, customers will be able to review your business and leave feedback for others to see. In doing this, not only will you get honest evaluations about what you’re doing right and what you could be doing better, but you’ll also get that nifty star rating system next to your business on Google. As long as you’re delivering quality products and a quality experience, over time, you’ll start to collect more reviews and a higher overall rating (responding to reviews helps with this as well). This is especially helpful when there are competing businesses nearby and you need to gain a competitive edge.
Benefit #5: Increase Traffic and Sales
Another challenge local businesses face is that of maintaining an increase in quality website traffic and keeping a steady supply of foot traffic filtering through their doors. While there’s no way to completely avoid the ups and downs throughout the year, having a Google My Business listing can greatly help boost your numbers across the board.
Just by having a listing and showing up in local searches, Google has found that businesses are as much as 70% more likely to attract location visits from browsing potentials. An even more impressive figure revealed that customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase.
Benefit #6: Learn More About Your Business
No matter what kind of product or service you sell, the more you know about your customers, the better you’ll be able to appeal to them. From your Google My Business page, navigating to the “Insights” section will give you a wealth of valuable analytics that breaks down how visible your brand is, who your target customers are, and how they’re engaging with your business.
This is a powerful way to gauge how your business is performing throughout the year so you can better zero in on what’s working and what’s not. By learning more about the kinds of customers your business is attracting, you’ll also be able to modify and improve marketing strategy performance.
Benefit #7: Rank Higher in Results
The more Google likes your business, the higher it will rank you in its Search and Maps results. How do you get Google to like your business more? By supplying quality, consistent, and accurate information. The more Google can tell consumers about your business, the more it will like you. Your Google My Business profile is the best way to feed Google this information.
Benefit #8: Increase Engagement
Google My Business profiles provide ample opportunities for engagement. Potential customers can access your website or call you in one tap or click. Even more beneficial is the ability to reserve a table or book an appointment directly through your listing.
Benefit #9: Free Google Advertising
Running a Google Ads campaign is a great way to get to the top of Google, but you do need to know what you’re doing so you can maximize your budget. You also need to have a budget for running ads in the first place. The other way to get to the first page of Google is by improving your SEO, which is primarily content-driven. This method is more sustainable but it does take time to build up your authority and ranking.
A Google My Business listing, on the other hand, offers a form of fast and free advertising on Google. With it you get targeted exposure on the world’s most trusted search engine, It costs nothing to create, claim, and verify your listing. It takes less time to optimize your profile than to get a solid paid search campaign up and running. You will also see results more quickly than with building up your organic search results through website pages over time.
This is not to say that you should not run Google ads or build your SEO through your website—these are marketing strategies that are well worth your time and money. The point is that Google My Business is an additional marketing strategy that is cheaper than paid search advertising and faster than SEO—not to mention simpler than both.
Benefit #10: Stand Out from Competitors
Your Google My Business profile displays the essential information potential customers need in order to engage with your business. In addition, it also displays a brief description to help users quickly identify if your business is what they’re looking for. An effective Google My Business description offers a snapshot of your business, includes relevant keywords, and depicts something unique or authentic to help you show your value. Through a small snippet of content, your Google business description gives you an opportunity to stand out from your competitors in a consumer’s initial scan through search results—don’t pass up this benefit!
Google’s search results are becoming more and more robust, with answer boxes, related questions, and even results appearing in the search suggest drop down menu. The benefits Google My Business affords local businesses are only growing. Get your profile set up today to start reaping them in!
If you are running a blog or business focusing on the local community, you should know the importance of your customers. Unlike other activities a business owner should give priority on optimization locally. These easy ways to optimize your website for local SEO may also help you to find out other virtual obstacles too.
1. Find Regional Keywords
Suppose you’re aiming for reaching the customers of specific city, country or a region – we first find out the regional keywords and the keywords people are using to buy your products if you’re selling on your site. We create a landing page on your website that includes those words. We make sure that your site is optimized for those regional keywords.
2. Content is created for Locals
It’s simple! If content is focusing on local topics, it will make a great impact on the local search results. It’s better to us make a dedicated blog for posting local topic-centered posts. This post must contain regional keywords too.
3. Adding Location Pages to The Website
We help search engines by adding all the location pages to your website. It will help search engine crawlers to easily locate all of your listings if you have specific page for your business locations. Then they deliver the appropriate business info and location to the visitor who made the search.
4. Create Local Listings
The reputation and relevancy of your business already becomes a focus thing to search engines, especially to Google. Google takes the reputation as a serious consideration to their ranking factor more than ever before. To become a trustworthy business create local listing because it works like signal to Google. More citation of your business means more signal to Google. This means having a Google My Business listing.
5. Get Positive Reviews
Don’t make the mistake of not having some positive reviews of your business because Google needs these to give priority to your business in search results. Get all the ones you can.
Moz.com says customer reviews with positive feedbacks are one of the most important ranking factors to Google especially for local SEO.
Ask your customers politely after they receive your products or service. It will help you to collect huge amount of customer reviews. If it goes negative, don’t worry! It will also help you if you make the facts clear to your potential customers.
6. Maintain Same Name, Address, Phone
When you have started local citation of your business, you must check that you’re using consistent information like Name, Address and Phone Number (NAP).
If you have a huge opportunity to sell or provide service to local potential customers, you must need to focus on local SEO. There are a lot of tips available, but we hope these easy ways to optimize your website for local SEO can help you quickly.
Blue Wave Concepts a digital marketing agency can develop a new commercial profitable website for you
Are you planning to having a new commercial, profitable website this year or next?
You have thought about it throughout the years. You have jotted down an infinite number of online business ideas. You have even imagined how your life would be like if you handed in your resignation letter and started an online business. You could:
Tour the world,
Achieve financial freedom,
Live a comfortable life,
Manage your own time and schedule, and
Set yourself free from the restrictions of the 9-5 lifestyle.
But, your ideas never come to fruition. You spend days on end thinking about your ideas, but after a while, you resort to what is familiar to you.
Having a steady monthly income, a consistent work schedule, and having someone plan out your tasks for you.
You tell yourself, “The year is halfway gone. I will start my online business next year.” But, you never follow through to completion.
Well, this year is different. This is the year that you should jot down your business ides and see them through to the end.
To get you on the right track, we have come up with a comprehensive list of online business ideas. Read on to discover how to start an online business that will generate a healthy amount of revenue.
1. Why You Should Start an Online Business
An online business is the best business to start because:
Online Businesses are inexpensive.
You do not have to break the bank to start an online business. You can start with a small amount of money. Online businesses are inexpensive because:
You do not have to pay for rent,
You do not have to pay for monthly expenses,
There are no overhead costs, and
You are not restricted to one location.
So, you have very little reasons that prevent you from starting your own online business.
You are Free to Choose Your Location –
In an online business, you are not confined to a desk or an office. As long as you have a stable internet connection and a laptop, you can work from anywhere in the world. Whether you want to visit your family overseas or take an exotic trip somewhere, your business will always be with you.
You Can Manage Your Time –
In an online business, you have more flexibility in planning out your schedule. You can choose:
How many hours you want to put into your work,
What time of the day or night you want to work,
Which days of the week you want to work.
2. Choose an Effective Niche for Your Website
To have the best online startup business, you must choose an effective niche with a significant audience. Before anything else, you need to choose a niche with a dedicated and size-able potential audience. You should be very specific.
This might limit the number of individuals you can target. But, you will increase the relevance of your content for that audience. As a result, you will be able to grow quicker.
After choosing an effective niche, you need to create your onsite consent. We’ll create your website using detailed, insightful, valuable, and original content. This is a crucial step because, without the proper content, you cannot retain an audience.
If you struggle with creating persuasive onsite content, do not fret. You can hire a professional writer from essay writing service. Your writer will provide a well-researched, well-written, error-free, and original content.
3. Using a Clean, Fresh, and Mobile-Friendly Design works.
Websites today do not look like websites in the 90s. They are no longer restricted to pure HTML code. They use modern content management systems (CMS) such as WordPress, which enable us to create attractive websites with added features for end-users and administrators. We use clean and fresh designs to add functionality for your site visitors.
We ensure that your website is mobile-friendly. In modern society, more individuals search the internet via their mobiles than laptops. All our client sites are optimized for mobile because if they’re not you have already lost 50% of your potential traffic.
4. Develop Your Product, Set Prices, and Discounts
To attract visitors, you need to have top-notch content. You need to develop content that appeals to your target audience. You may not be adept in writing an essay, but this does not mean that your website should have substandard content. Seek writing help from service where you can pay for essays online and have a professional writer handle your content.
If you are selling a book on your website, for example, you need to set prices and discounts. Below is a great strategy which you can use to promote your book:
For the first week, set the price at 99 cents,
Give a 10% discount for the book,
By the end of the week, increase the price to $1.99,
Continue increasing the price $1at a time each week,
After the book stops selling, reduce the price by a dollar.
When you set an affordable price and offer discounts, you will attract visitors. After all, who does not like a good discount?
5. Choose the Number of Employees Needed and Their Duty
In most cases, you only need one employee to start an online business. That employee is you. But, there are times where you will need more team members. To figure out how many team members you need, you first need to determine what you lack.
After you figure out what you lack, you will know how many individuals you need to cover that area of lack. If you need someone to help you create apps, contact us, we can help.
If you need help with brainstorming, you can hire two employees who have different skill sets, perspectives, and knowledge base. You can also hire an employee who has worked for a similar business as yours. Having employees will help you share responsibilities, accountability, and workload.
6. Get Started with Affiliate Marketing
Affiliate marketing refers to the process of promoting someone else’s product to earn a commission.
There are two ways individuals do affiliate marketing:
Amazon Partners. Most affiliate marketers find success with Amazon. Amazon has a vast array of products to choose from, and they are all profitable.
Information Products. You can promote products such as video series, eBooks, or membership sites. This type of affiliate marketing is beneficial because:
You can earn 50% or more in commission,
It is easy to find products that you can promote, and
It has low barriers to entry.
Before you decide to start affiliate marketing, you need to have some basic knowledge of copywriting and SEO.
7. Create Customer Support and a Place for Feedback
Successful businesses provide high-quality customer support, which yields customer satisfaction. When you establish a high level of customer support, the benefits include:
Customer Loyalty – You are more likely to get repeat business. And your clients are more likely to recommend the business to family and friends.
Increased Sales – With effective customer support, clients are more likely to try out other services and products.
Strong Public Image –Helps build a brand and protects the business in case a slip-up occurs in customer support.
Having a place for feedback on your website is very important. This makes it easy for customers to share their opinions about your products or services. Collecting feedback shows that you value your clients’ opinions. It will also benefit you because it will help you:
Measure customer satisfaction.
Create the best customer experience.
Improve customer retention. And
Give you data which you can use to make business decisions.
Creating Customer Support and a Place for Feedback will help your business grow faster. You can find pre-written essays for sale, where professionals can help you set up a place for feedback. If you need help, do not be afraid to ask. There is no shame in seeking help.
8. Develop Content Suitable for Your Platform
The most important tip on how to create first site is creating the right content for your website.
For example, if you are selling health insurance your content for individuals who are below the age of 60 would differ from those who are over the age of 60 seeking health insurance. Further, their interests may be different.
In your website, you will need to create separate content targeting individuals over the age of 60 who have high blood pressure or diabetes. You will also need to create content for healthy individuals under 60 years. Develop content about the importance of annual physical exams and preventive measures for the younger audience.
Ensure that your content is relevant to your platform. If your website is about health insurance, do not start giving tips on cooking. Develop content that is suitable for your platform.
Creating an online business is one of the best ways to earn money online. This is the year that you need to start an online business and work at your own terms. With this list of tips, you can develop a new commercial, profitable website. Do not wait until next year, start now, and you will not regret it.
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.
The Benefits Of Blogging On Your Website
1. Does my blog have to be hosted on my business website?
2. Increases search engine traffic.
3. Humanizes your brand.
4. Supports your social media initiatives.
5. Builds authority in your industry.
6. Improves conversion rates.
7. Helps generate inbound links.
8. Helps you rank for long-tail search queries.
6 Reasons Why Your Website Should Have a Blog
1. Drive traffic to your website.
In addition to the ROI a website with a blog may generate, websites with blogs may be able to get more traffic than websites without blogs. How do blogs drive all this additional traffic?
Good SEO results are largely driven by new content and relevant keywords, which means fresh content and a place to house it. Blogs provide you with the platform to do just that. Adding fresh content to your website may help it place higher in search engine results than other websites, which could make it more likely to get clicked.
2. Convert traffic into leads.
Now that your website is getting more traffic, you have the opportunity to convert that traffic into leads. Each new piece of content may give you the opportunity to generate leads, and the way to do that may be by adding a call-to-action to each blog post. Try offering something that consumers will give up their contact information for, such as a free e-book, free webinar, free consultation or quote. Once you have their contact information, your sales team can follow up with those leads.
3. Become an authority.
The best small-business blogs can answer potential customers’ common questions and discuss industry trends. If potential customers view your blog as one that can provide helpful information about relevant topics, they may be more likely to do business with you than with your competitors. Interesting and unique content can also give you the opportunity to drive traffic to your website through inbound links.
4. Build relationships with potential customers.
The comments section on your blog may be a place on your website where you can have a two-way discussion with consumers. Encouraging engagement on your blog might be as simple as asking questions at the end of a post to get the conversation going, waiting for readers to leave comments and then interacting with those readers. By responding to your readers’ comments, you have the opportunity to build trust and gain insight into what your customers are looking for.
5. Boost your social media efforts.
Blog content can be perfect for sharing on social media. When you create original content that’s valuable, interesting and entertaining to your target demographic, you may be more likely to get social shares. An added benefit: Unlike posting curated content on your social channels, content that’s shared from your blog will point directly back to your website.
You can also add social sharing buttons to your blog so visitors can easily share your content—potentially turning your readers into your own grassroots marketing team.
6. Drive long-term results.
So you write a post on your blog, promote it on your social channels and hopefully get some shares. After that initial flurry of activity, the traffic driven by that post will slow to a trickle. And that’s the end of that, right?
Not by a long shot. That page is now ranked in search engines. Just like the rest of the static pages on your website, this blog may continue to be visited as long as it’s on the web. In fact, a website with a substantial amount of blog content can continue to boost total traffic from old blog posts, providing the potential of a pretty substantial return on the few hours you invested in writing a post
From a practical standpoint, adding a blog to your small-business website may just make sense. With minimal expense and effort, you can help to boost search engine rankings, build credibility, increase website traffic and foster relationships with customers. This, in turn, may make your readers more likely to hire you or purchase products from your company, in addition to recommending your business to others.
Blue Wave Concepts vs. Squarespace: Why WordPress is Better
WordPress is the world’s most popular website builder, but it isn’t the only one available to users looking to create a visually appealing personal or business website. Squarespace is one of these WordPress alternatives: an “all in one,” site builder for websites of all kinds that claims to offer the full range of WordPress features and functions. But although this hosted site-building platform makes it possible to quickly set up a beautiful-looking site, it lacks the versatility, flexibility, and economy of free, self-hosted WordPress. Here’s why a WordPress site with Blue Wave Concepts can be a far better long-term option for setting up your site compared to Squarespace.
Squarespace: Beautiful Sites, Limited Options
Squarespace is a relatively new addition to the growing list of site building software that promises to make it possible for any user to create and run a personal or business WordPress website, with no coding or development experience required. It is also a hosting platform, so users pay a monthly fee, which also includes shared hosting and a domain name that is free for the first year. A number of plans are available to meet different needs, ranging from a simple personal plan suitable for starting a blog or a portfolio to business plans that allow for more features and unlimited resource use.
Squarespace is popular among bloggers and creatives, such as writers, artists, and photographers who love the ease of use, simple set up, and templates for creating stunning galleries and blog sites, without needing to know coding or feeling overwhelmed by the many options available with WordPress. However, Squarespace’s user-friendliness comes at a price. Because it’s not only a site builder, but also a web hosting, it is a closed space in which its developers maintain tight control over tools and resources, and limit users’ choices and control over the content they post.
Blue Wave Concepts / WordPress: Unlimited Control and Flexibility
WordPress is free and open source software that users can install on any hosting service they choose, and its basic structure can be endlessly modified, customized, and extended with thousands of free WordPress themes and plugins that add new looks and special features. Anyone, even those with no coding experience can create a site with WordPress, thanks to the management tools available in a site’s admin dashboard: and more advanced users can work directly with the WordPress source code to make more extensive customizations for a unique look and performance.
Setting Up and Customizing Sites
Squarespace makes it easy for absolute beginners to set up a site. Users can choose from several templates, some of which pertain to specific purposes, such as a portfolio or e-commerce site: but your choices are limited to the templates offered by Squarespace itself. Aside from small tweaks, such as changing colors and fonts, or adding your own images, you can’t do much when it comes to customization.
Compare that to the thousands of free and premium themes and plugins available to WordPress users, with even more options to customize their web design by working with its style sheets. WordPress users can incorporate themes and plugins from anywhere, and even create their own. However, Squarespace won’t allow users to freely make changes and import themes or other elements from outside the site since all tools and features available to users are created and owned by the Squarespace development team.
Hosting: Who’s In Control?
A key difference between WordPress on Blue Wave Concepts and Squarespace is their hosting structure. Squarespace is a hosted environment, which means that the site itself exerts tight control over just about every aspect of your website and limits your ability to make changes and import tools. More than that, though, Squarespace owns your site content and limits your ability to export it to another host if you decide to leave. If Squarespace closed down, the sites it hosts could also close by default.
Though Squarespace’s monthly fees cover everything involved with running your site, this also limits the amount of content and resources you can use. Personal accounts on Squarespace are under $10 monthly but sites are limited to just 20 pages. To get unlimited pages and bandwidth, you would have to purchase one of the Business premium plans at up to three times the cost.
The self-hosted version of WordPress on Blue Wave Concepts on the other hand, can be downloaded free from WordPress.org and hosted on any platform a user chooses. The host has no claim on website content, and users can add as many pages or posts as they want. You can register your own domain name independently, or through your host, and you can export any or all of your content to another provider whenever you choose. If a host closes down, you still own your content and control where it appears online.
eCommerce Friendly – or Not?
More people shop online than in brick and mortar stores, and it’s easy and economical to set up an online store, but not if you use Squarespace. This site builder does allow you to create visually stunning online storefronts with the available template options, but if you’re on the lower-end plans, you can only sell up to 20 products. To be able to scale up your store and sell unlimited products, you’ll have to opt for a more expensive monthly plan.
Whatever plan you choose, though, Squarespace takes a percentage of each transaction made from your site, and payments can only be collected in certain currencies through Stripe. Compare that to WordPress, whose WooCommerce plugin is one of the most popular e-commerce platform options in the world. With WooCommerce hosting and other similar tools, you can set up your online store any way you like on a WordPress site, collect payments through a variety of popular portals, and keep all the profits from your sales.
Pricing: Hosting, Domains, and More
Comparing pricing options for Squarespace and WordPress on Blue Wave Concepts is a little like the old apples and oranges concept. Squarespace charges just one monthly fee that can be paid annually, and it covers everything specified in your plan: domain, hosting, customer support, templates, analytics, and more. You don’t need to purchase outside elements or hire developers to help with your site – the Squarespace team promises to answer every support question within an hour and provide all the tools and updates you need to keep the site running smoothly. But if Squarespace raises its prices, or changes its pricing plans, you have no alternatives.
At the low end, Squarespace plans can be comparable to the costs involved in setting up a basic WordPress on Blue Wave Concepts site. WordPress itself is free, but users must register a domain and set up web hosting on their own. This makes it possible to shop around for the best hosting prices, which can be very low. Users may also need to pay for custom themes or plugins to get the right look and functions for the site, but these are optional. And there is plenty of free help and advice on running a WordPress site from its community of developers and friends, though you may have to search for that information on your own.
WordPress powers nearly a third of the world’s websites, including many in the top 100. Squarespace drives just over one million, with most sites devoted to blogging and portfolios. With a virtually unlimited array of tools and free access to all parts of your site, WordPress places control of your website squarely in your own hands – not in those of a third-party provider with firm control over your options.
CNBC: California’s new privacy law could cost companies a total of $55 billion to get in compliance.
The law covers California citizens data and it doesn’t matter where the company is based, they can be sued for not being compliant with it just like GDPR in the EU which covers all companies that deal with EU Citizen data even if the company is based outside the EU.