What exactly is a microsite, and how can it impact your marketing? Read this blog to learn how a microsite can help your small business.
A question we get all the time is what, exactly, is a microsite and why do I need it?
Since this is a service we provide to our clients, we wanted to take the time to explain what a microsite is, why we think our clients need one and how MicroSites can be more beneficial than your main website in marketing matters!
So, What Exactly is a MicroSite?
Microsites are defined as the following:
A microsite is a website, distinct and separate from an organization’s main site, that delivers more focused, relevant content about a specific topic or to a targeted audience or even just requiring a defined action.
Now we refer to our MicroSites as locally optimized landing pages.
Think of a locally optimized landing page as an extension of your company’s website. If done right, a locally optimized landing page is a great way to amplify your marketing efforts; it’s focused, SEO friendly, budget-friendly and designed to help you get more customers/clients.
Managing a locally optimized landing page is often easier than using your website. Rather than going through the lengthy process of contacting your webmaster to make changes to your website any time there’s a new marketing campaign, your agency can easily make changes (and with a better turnaround time) with a locally optimized landing page.
That’s the key to their success. It’s easy to work with and easy for consumers, too!
If a fully functioning and optimized website is what you’re looking for instead, we also offer MicroSite Pro to handle everything that comes with having a website for your local business.
Do Local Businesses Really Need a MicroSite?
We think so! Like I mentioned earlier, our MicroSites come standard as part of our local search plan because we want to give our clients the best chance at showing up for the right searches.
Here’s how a locally optimized landing page (when done right) can help your business:
1. MicroSites Have a Lot of Local SEO Value.
Your general business website exists for customers to learn more about who you are and what you do. That’s great, but depending on who built your site, it’s not always the most SEO-friendly.
MicroSites, on the other hand, are typically built around SEO strategies. They are tailored to search engines with the intention of ranking high in searches.
And, when we create a locally optimized landing page for a client, we focus on optimizing for local SEO (we call this local search marketing). We do this by providing search engines with everything they need to know about where your business is located and what you do in order to help you rank in relevant local searches.
2. MicroSites Encourage Customers to Act Now.
Your MicroSite should be optimized for conversions. What does that mean? It’s designed to get consumers to interact with your business in some way.
That means it will usually have a strong call-to-action, prompting consumers to make a phone call, get directions, etc. Whether it’s purchasing an item or subscribing to a website’s mailing list, good locally optimized websites give the consumer a sense of urgency.
3. MicroSites Are Mobile-Friendly.
While a lot of small business websites lack mobile-friendliness, our locally optimized landing pages are focused on giving consumers a great user experience, no matter what device they’re using!
The fact of the matter is, mobile usage has surpassed desktop, and if your site isn’t mobile-friendly, you’re already behind the competition. Your MicroSite, though, will give you a leg up. It’s designed to look good on any screen so that you don’t scare potential customers away with slow load times (they’ll leave if it takes more than three seconds to load) or difficult-to-navigate pages.
4. MicroSites Can Be Edited Quickly.
The first microsite was created to promote the Sony Handycam camcorder in 1999. Sony’s marketing department was short on time and had to make a separate website because making changes to the Sony website would have taken too long.
Just like Sony’s marketing department in this instance, sometimes you don’t have the time to make edits to your main website, because your marketing campaign may have a limited window of opportunity to start promoting.
Creating or editing on locally optimized landing pages, on the other hand, won’t take too long because the content of a locally optimized landing pgae is on a much smaller scale than that of the larger general website.
5. You’ll Have the Ability To Test New Marketing Messages.
Your business’s website needs to stay consistently relevant, and changing too much content on it at random times can confuse, or even lose your customers.
Unlike your business’s main website, locally optimized landing pages offer the opportunity to test and experiment with new marketing ideas. This can allow a chance to see what message you truly want to convey with your business.
So, to sum it all up, MicroSites are pretty great. Here’s how they can help your business:
1. Your MicroSite is designed to rank high in local searches
2. MicroSites have a strong call-to-action, prompting users to take action
3. MicroSites look great on any device, from desktop computers to tablets and mobile phones
4. It’s usually easier to edit a locally optimized landing page than to make changes on your main site
5. You can test new marketing messages and learn what works best for your business and your customers
As a marketer, you always need to be on top of trends and adjust to the ever-changing marketing landscape. One part of marketing that has been consistent over the last several years, but has changed quite a bit in strategy, is blogging. Blogging is a critical element for any business. But the question we always receive is, “why does my business need a blog?” It doesn’t matter what kind of company you run, whether it is an online entrepreneurship or a local business, you should still have a blog. Here are 6 reasons why your business needs a blog:
1. A blog can maintain your marketing strategy and structure your relevant content:
Promoting your services and goods is not an easy task, especially in a highly competitive business climate. That’s when the blog comes in handy. It helps you with the multimedia representation of your company, keeps the audience interested, and promotes your company. Think about promoting your videos, podcasts, interviews, and more on your blog. This is helpful content for your audience, and great content for your website. The important part is the quality of your posts.
2. A blog can attract new clients:
Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. With the help of SEO strategies like keywords, titles, meta descriptions, and more, blog posts become a powerful tool for gaining visibility for your brand. In addition, every new blog you post adds a new page to your website. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.
If you’re having trouble coming up with a title for your next blog, check out this great article from our friends at MobileMonkey on 74 Attention-Grabbing Blog Titles That Are Sure to Have People Read Your Posts.
3. A blog can promote the formation of a community around your website and organization:
This is a perfect way to maintain and spread a word about your services and create long-lasting bonds with prospects. Share your blogs on social media to reach a wider audience and build a community around your posts, insights from your company, and your perspective. You’ll start to see just how much traction a blog can bring when you share it on social and bring in new visitors to your website.
4. A blog can build your reputation in a particular field of your interest and become a figure of authority:Nothing can beat a good solid reputation, and blogging makes an essential investment into this process because it allows you to share your perspective with your audience in a new way.
5. A blog can help you advertise:
Research shows that around 80% of companies prefer to have an advertisement in the form of a series of articles instead of the traditional “buy now” agenda. And customers are also getting a little tired of the conventional ways of commercials and advertising, so the creative ways to present your services are crucial to the modern business environment.
6. A blog can help you appear more trustworthy to your potential clients:
People trust the written word, and blogs improve the level of trust towards your organization or venture. Make sure you are providing helpful and accurate content, encourage discussions and knowledge sharing, and you will see the increased trust in your brand!
The importance of blogging for business ventures cannot be underestimated under present digital and marketing circumstances. Even with the emergence of other creative tools to support your visibility and push forward your services, it does not diminish the value of what a blog can do for your brand. Whatever your needs are, a blog post is a great tool for creating stream of website traffic, growing audience, and new prospects.
1.2 Million customers are getting from GoDaddy about their data breach. If you use GoDaddy’s Managed WordPress hosting, you received this email. While they are busy handling some of the behind the scenes technical issues and resetting their users passwords and the other security elements that were obtained, I’d highly recommend if you use their services change all admin passwords on your site and your GoDaddy account credentials.
I know this can be a pain. But it’s better to keep your site safe.
GoDaddy announced this morning that they have been breached. Our team took a deep dive into the breach and found that GoDaddy appears to have stored passwords in plaintext, or in a format that could be reversed back into plaintext, which is not an industry best practice.
We confirmed this by signing into a GoDaddy Managed WordPress Hosting Account and verifying that we were able to view our own sFTP password. That means the attacker didn’t need to crack the passwords and could likely retrieve them directly.
According to GoDaddy’s own SEC filing: “For active customers, sFTP and database usernames and passwords were exposed.”
The attacker had access to GoDaddy’s systems for over two months before they were discovered.
We are located in the Lake Norman area of North Carolina. We are a digital agency that helps regional and local businesses be more successful online with custom website design, marketing campaigns, branding, content, and SEO services.
Creating a connection between you and your current and future customers.
Digital marketing gets you visible online. Keeping you ahead of your competition and in front of your target audience.
We are personal. Creating your custom digital marketing plan based on a deep understanding of your company, customer, and business goals.