7 Reasons Why You Must Have a Website in 2021

Are you running a business without an online presence? Wondering if you’re missing out on some golden opportunities?

The team here at BlueWaveConcepts shares the reasons why your business needs a website.

  • Your customers expect it.
  • It provides social proof.
  • You control the narrative.
  • Your competitors all have company websites.
  • Never put up the ‘closed for business’ sign again.
  • You’ll show up in Google search results.
  • Showcase your products and services.

February 22nd, 2021|

12 Fantastic SEO Benefits of Blogging

February 21st, 2021|

eCommerce Conversions

Did you know that shoppers who viewed product videos were 144% more likely to add the product to their cart? Product videos are the latest hot new marketing trend.

February 14th, 2021|

Why people are turning to robots when they’re sad and anxious at work

December 7th, 2020|

Content and Ranking on the best way to write content.

Google Webmaster Trends Analyst John Mueller engaged in a lively Twitter discussion on what it means to create ideal web content. He answered whether Google ranked long form content higher, commented on word count and offered his opinion on what publishers should focus on.

The discussion covered the relationship of word count to the concept of being comprehensive as well as whether word count is part of a ranking factor (it’s not).

Matching Competitor Word Count

The discussion started out with a question related to competitor research. The person asking the question apparently reviewed the top ranked pages in the search engine results pages (SERPs) and discovered the word count of the top ranked sites.

Competitor research is often thought of in terms of reviewing what top ranked pages are doing and copying what they’re doing in terms of keywords used, word counts, and so on.

The problem with that approach is that just because the top ranked sites have a minimum of 1200 words in their content doesn’t mean that word count correlates to the ideal word count for ranking.

It’s just what’s there, either because that’s what they feel is best or they are copying each other.

But then there’s always that one outlier with an epic 8,000 word web page that is masterfully ranking for all kinds of keywords, that blows away any notion that 1200 words is ideal.

Google’s SEO Starter Guide says:

“Content should be factually accurate, clearly written, and comprehensive.”

Google’s Quality Raters Guidelines that states:

“High quality information pages should be factually accurate, clearly written, and comprehensive.”

The word “comprehensive” is used 30 times in the quality raters document. So it’s fair to say that Google is at least a little bit to blame for publisher anxieties about “comprehensive” content.

The concern for comprehensive content is practically a syndrome because it leads too content that is far longer than it has to be. Anyone who has ever researched a recipe can attest to that.

September 3rd, 2020|

How Device-as-a-Service is leading a new kind of business transformation

The work-from-home needs of employees due to COVID-19 could help drive big changes in how laptops and other devices are sold. Digital transformation and the work-from-home movement may not be the only big technology trends gaining strength due to the COVID-19 pandemic of 2020. Also picking up traction in the business IT marketplace in the last six months is the Device-as-a-Service (DaaS) model of acquiring hardware without having to buy, configure, and manage it. In 2015, no major PC manufacturers offered a DaaS option to acquire hardware, according to a recent report from Accenture. But by 2019, that changed dramatically, with 65% of major PC makers offering DaaS options to their customers.

To Kevin Dobbs, the leader of Accenture’s Everything-as-a-Service practice, it’s where PC makers and other hardware suppliers need to go if they want to keep up with business and consumer expectations and demands.

With DaaS, vendors take laptops, desktop PCs, and other devices and preconfigure and customize them with productivity and security applications as well as value-added services to ready them for business or consumer customers. The devices aren’t purchased outright by companies like in the past, but are paid for on a consumption model.

That may seem like a lease, but it’s not a lease, Dobbs said. “They may look similar, but DaaS is less about the device and more about the services associated with the devices.”

The work-from-home movement due to the pandemic could be a big boost for DaaS adoption in the future, he said. Companies that scrambled to send workers home to do their jobs as the pandemic spawned shutdowns across the nation were often forced into a laptop-buying frenzy.

That quickly revealed that it was easier to buy the machines fully loaded and configured and ready for workers to do their jobs from home, Dobbs said. For companies, it essentially streamlined the process of quickly enabling a large number of at-home workers that companies didn’t have in the past. DaaS arrangements also include product support from vendors or partners as needed.

“It gives an easy way to get help,” Dobbs said. “They would rather buy things preconfigured with software and security. I think a lot of the customer buying pattern is moving in that direction.”

Benefits and challenges for vendors

And while this can all be beneficial for users, the DaaS model also provides a mix of big benefits and real challenges for hardware vendors, Dobbs explained.

First, because customers use the devices until they are done with them, the vendors get them back and can collect, refurbish, and resell them to new users up to four more times over the useful life of the devices, which maximizes returns on investments, according to Dobbs.

“For vendors, it’s a great option because rather than only selling a product one time, they can sell them up to five times,” Dobbs said. “The benefit is that by keeping control of the devices and surrounding them with different kinds of services and capabilities each time you can give more to customers. In the hardware business, margins are thin, but here you sell it over and over. That’s why we think this is an exciting trend.”

It’s also something that can boost revenue for hardware vendors at a time when sales may be lower due to the growing popularity of business customers moving workloads to the cloud. When customers move to the cloud, hardware sales typically get lost in the transaction.

“DaaS becomes a more interesting way for manufacturers and channel partners to head as they are moving into the next phase of their growth,” he said.

But the challenges are there as well. To enable DaaS, vendors require complicated supply chains to collect, refurbish, and redistribute all that gear. “That means that vendors need to take a very different approach to how they sell their goods,” Dobbs said. “We’re seeing more and more companies looking at that option.”

Creating and maintaining the needed supply chains to create a seamless experience for customers isn’t easy, though. “At scale, it is difficult to do these things, when we’re talking about millions of devices and being able to orchestrate them to make money for vendors,” Dobbs said. On the flip side, companies that already have such supply chains will be able to drive more value from them.

DaaS is all about the customer

Ultimately, DaaS is gaining traction because business customers and consumers want to make things easier for themselves, Dobbs said. “In the end, the customers don’t care about the device itself. They just want an outcome. If it breaks, they just want it replaced. They want service. All those things are valuable to customers.”

And that’s where the flexibility and value of DaaS can solve problems for users, Dobbs said. “This is the way customers now want to get their devices. The business buyers are expecting the same level of service and experience in their work as they are in their consumer lives. Customers want to try before buying, pay as they go, and have more of a consumption-based model, where they get charged as they go for what they use.”

By using DaaS, customers potentially pay less up-front, but could spend more over time for the overall package of devices and integrated services and support. Cost-savings aren’t usually why customers are attracted to DaaS in the first place, Dobbs said.

For hardware vendors that aren’t filling these demands in the future, it will be a challenging environment in the future, he said.

“The opportunity today is to do this proactively,” Dobbs said. “Customers want to buy it this way, so you are going to have to move this way, like it or not. COVID-19 is also highlighting the fact that more and more customers will be embracing this approach.”

August 4th, 2020|