Blog2018-12-16T11:31:04-04:00

The Top 3 Perks of an Instagram Business Account

1. Call-To-Action Buttons

With an Instagram Business account, you have access to CTA, or Call-To-Action buttons at the top of your profile. You can add contact information for customers so they can call, email, or find directions to your business. They’ll be able to do this right from the app, which eliminates the need to search your website for contact information.

It does this both to make your life easier, and to keep you in-app. They don’t want you to leave! They do this so well, it’s probably why we’re all so addicted.

2. Analytics
Instagram now lets you find out who is viewing your profile. Finally!

Why is Instagram Analytics so awesome? Well, through analytics you can see:
Your total amount of followers + how many followers you’ve gained over the last 7 days.
Who is viewing your posts?
Your total amount of posts + how many posts you’ve made over the last 7 days.
How many impressions, reach, profile views and website clicks you have received over the last 7 days + what days did you have those impressions.
What percentage of your followers are male or female.
What is the age range of your followers?
The top 5 cities and countries that visit your profile.
What days and what time your followers are engaging with you.
Who is viewing your stories?
Who is viewing your promotions?

3. Instagram Ads
Create promotions with Instagram Ads that will reach users inside of the platform. These promotions help brands or profiles get in front of the right people, at the right time. Ads can be run simultaneously on Facebook, giving you extra bang for your buck. This is possible since each Instagram account is also connected to Facebook Business Pages, and Facebook owns Instagram. It’s a no-brainer!

Instagram can also create audiences for you, or you can choose exactly who you want your target to be. Create an array of ads, just like Facebook, and get your brand noticed immediately!

Types of Ads:
Photo
Video
Carousel- which is a series of pictures and/or videos
Stories

How do I change my personal account to a business account?

Go to your profile and tap .
Tap Switch to Business Profile.
Tap Switch to Business Profile and select the Facebook Page you’d like to associate with your Business Profile on Instagram with.
Make sure your profile is set to Public. Note: Private accounts can’t switch to Business Accounts.
On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.
Now you’re all set! Depending on how frequently you post, comment, like and engage with your audience, depends on how quickly your data is ready to view. Usually, you can see it over the next few days.

May 18th, 2019|Categories: Uncategorized|

Branding and your domain

The domain extension which is the .com is really important and especially for branding. The .com shows authority. Buy in order, .com, .org and .net Other domain extension aren’t worth one cent from a branding viewpoint.

May 17th, 2019|Categories: Uncategorized|

SEO – Search Engine Optimization

SEO (Search Engine Optimization) can be a very long and grueling process or it can be very fast and very simple. To properly form the SEO on your website you need to know what keywords are used for your niche. There are lot’s of tools that you can use for this. For example you can use Google’s keyword planner. Google gives you a lot of free tools to use for your website such as the keyword planner. The keyword planner allows a web designer to find what keywords are used the most in a specific niche. Knowing what word’s are used the most in a niche is the difference between bad SEO and converting traffic. A website that does not use proper keywords will rank low on Google and other/if any relevant search engine’s. Ranking low on Google isn’t good for your website. You will be ignored and it doesn’t matter how skilled you are or great your products are, you’ll simply be left in the dust while your competitors bring in paid customers.

So, now you have all the great keywords! Awesome so now what? well you need to get found on the Internet. So, you will need to know which keyword you can actually be found for! Often times if your site is new you will most likely not rank high for the most searched keywords. That isn’t exactly bad because you can still rank for one of the less searched words. If someone searches for anything closely related to your niche and your site popups than you can pat yourself on the back because even if you aren’t getting picked for the highest ranking keyword on Google for your niche you are still getting picked and you’re doing for free! I don’t know about you but there is nothing better than an investment that pay’s for itself. Luckily SEO or Search Engine Optimization is just the tool to get that job done!

An experienced web developer knows exactly how to rank your website! Will it happen over night? Of course it will! Well sort of.

PROPER SEO takes time and unless you want Google to start you over so that your current ranking doesn’t matter you will have to take the time needed to do it properly. There’s lot’s of SEO techniques like anchoring and using old domains that had quality back links to forward traffic to your current site that will only work temporarily and will only result in you losing traffic in the long run. I can go on and on about this and other tactics that work great for a while. But those things are more for short term affiliate and ad revenue generation. Which is a great way to earn a living by the way:). We’ve discussed what SEO is and some of the way’s your website can get more traffic by using SEO haven’t we? One of the things I have not gotten to yet however is why some sites take longer for search engine optimization to pay of. Well let me explain that a little further now that I have given an adequate amount of information regarding what exactly SEO is, how you get it and a general idea of what it can do for you. So, out of the millions of websites on the Internet you’ll notice that some really nice sites just don’t rank well. That is because Google has a pretty strict set of rules about what go’s and what doesn’t.

Not too long ago you could just spam links in white areas of your website in white font and your site would rank incredibly well. Nowadays if you do that, Google will actually lower your ranking. Additionally many websites don’t really watch their meta code. Google only allows certain meta code to really put you ahead of the game while others are really more of an industry standard. That being said many websites also just have a huge amount of people in them! A niche like fitness will be really hard to rank for by simply just using SEO. You would need a ton of quality back links, a blog, an extremely fast website, no 404 errors and you will definitely need a huge social media presence.

SEO is really a vast and important topic that should be taken seriously. This is exactly why Mooresville’s and Lake Norman’s digital design agency and website design development firm are more than equipped to handle not just your website, but your paid and unpaid traffic including your SEO.

May 5th, 2019|Categories: Uncategorized|

Website As A Service – WaaS

What is Website as a Service? #WaaS Website as a Service WaaS covers the extensive design, development, maintenance and technical details required to craft an industry-specific and customized website.

April 26th, 2019|Categories: Uncategorized|

Why it’s more than just having a new website, other factors to consider.

Sure it’s good to have a new website if yours is more than two years old and in some cases a year old. There are other factors to be considered.

  • Is it truly 100% mobile compatible or as we call it in the business mobile responsive?
  • Is it search engine content friendly and optimized?
  • Is it marketed properly?
  • Is it getting conversions meaning converting to potential customers?

These are factors to be seriously considered. We’re here to answers these questions for you. Contact us.

April 25th, 2019|Categories: Uncategorized|