Blog2020-11-28T11:37:18-05:00

Google My Business Listing

Backlinks are not what they used to be when it comes to Google My Business. Here is a little reminder of Local search ranking factors. As you can see, there is a lot to do which will impact more than netlinking to rank your Google My Business listing.

April 2nd, 2021|

Biggest Trends in Marketing

One of the biggest trends we are seeing in businesses that are not getting the sales they expect from their marketing efforts is DESPERATION.

Desperation is usually pretty obvious and follows a simple 2 step formula.

Step 1: someone posts online asking for recommendations or for businesses to share their information.

Step 2: dozens of business owners pile on with their social media accounts, websites, pages, and other links.

The success part of this equation that is missing is VALUE! If you are a service provider, then value can come in the form of providing recommendations or counsel on a particular topic. If you are a merchant of products, then value can come in the form of product experiences and customer feedback.

Going straight to the sale before even starting the conversation and neglecting to in-still value is the essence of desperation. Try getting potential customers to open up about their pain points, challenges, and current needs BEFORE you ask for a sale and you’ll find the route to sales conversion much more straight-forward.

The 2nd biggest trend we are seeing is FALSE RECIPROCATION. This can take many forms, but some of the most visible signs sound like “LIKE-for-LIKE”, “SHARE-for-SHARE”, or “FOLLOW-for-FOLLOW”.

Let me be clear, YOU DON’T NEED TO STOP, but you do need to stop expecting a mountain of sales from it. Giving support to and receiving support from other small business owners is great for your mental health as a small business owner, but trading engagement won’t replace good ol’ market research and prequalification – (1) discovering WHO your target audience is; and (2) finding ways to reach them where they are at; and (3) qualifying your audience by purchase intent; and finally (4) targeting that prequalified audience with your calls-to-action.

A SMALL RELEVANT AUDIENCE IS BETTER THAN A LARGE IRRELEVANT AUDIENCE!

March 4th, 2021|

Google promises it won’t just keep tracking you after replacing cookies

March 4th, 2021|

7 Reasons Why You Must Have a Website in 2021

Are you running a business without an online presence? Wondering if you’re missing out on some golden opportunities?

The team here at BlueWaveConcepts shares the reasons why your business needs a website.

  • Your customers expect it.
  • It provides social proof.
  • You control the narrative.
  • Your competitors all have company websites.
  • Never put up the ‘closed for business’ sign again.
  • You’ll show up in Google search results.
  • Showcase your products and services.

February 22nd, 2021|

12 Fantastic SEO Benefits of Blogging

February 21st, 2021|

eCommerce Conversions

Did you know that shoppers who viewed product videos were 144% more likely to add the product to their cart? Product videos are the latest hot new marketing trend.

February 14th, 2021|