It’s a strategic requirement to be indexed by Google Search and to have a presence on Facebook, Twitter, and Google My Business on a regular basis. You’re then in the social media game.
Again here’s the problem many of our small businesses face. Even though all of the social media efforts are free, we think we don’t have to do it. Businesses often complicate the social media process and over think it to the point that a strategic tweet, spacing and hashtags, its almost an impossible task. But look at it like you would any other aspect of your business. You need it. It’s here to stay, and is growing and changing daily.