It’s important to note that without a solid social media presence, businesses are literally gambling with their future.

With that said, branding, marketing, advertising, sales and social media are all connected now and the need to create and integrate process has never been more important. It doesn’t make a difference if you are a one man professional, a small business or regardless of the size of the business, you have to be the big guy on the block, that big player in the world of local social media in your industry.

Let me ask you this? Is your business on a social hiatus? And nothing much is going on?

Many businesses are in this category yet any small business owners know this much about social media:

– They do not want to do it themselves
– They do not know how or where to do it
– They are not doing it right now
– They do not understand what needs to be done
– They did it for a while but they stopped doing it because of time

The competition is doing a pretty good job at it. Here are the very sobering facts – businesses need content, strategy, visibility, consistency and engagement all the time. It’s a must now as we head more deeply into 2019. Social Media is a marketing tool, not just a strategy any more.

Social Media can make or break profitability and growth.

Let’s drill down for a minute and look at some interesting statistics before we get into each platform’s use.

Facebook – The focus in 2016 has to be here first because of presence. Of the world’s seven billion people, about 1.6 billion will be on Facebook today. That is almost one quarter of the world population. These numbers make Facebook the third biggest nation in the world behind China and India; and every business must have presence on this very popular platform or it will be less effective.

Twitter – This platform is also a huge player as well. This micro-blogging empire, with over 300 million users, is critical for engagement, especially with direct client communication, building expertise, sharing knowledge and creating credibility. I call it the local positional authority.

Google My Business (Business Google +) – This is the most recent of the platforms and it can be considered the newest kid on the block with about 200 million users. It is constantly trying to figure out what it wants to do with itself. It is kind of a hybrid that reflects both Facebook and Twitter. Yet, it is serious business for each of our businesses. Google and its related searches dominate the access to the world’s information, with about 3.25 billion searches per day; that is over 40,000 searches a second. And a Google + business page gets you verified as a business and indexed on Google.

It is a strategic “must” to be indexed by Google, have presence on Facebook, Twitter, and Google My Business on a regular basis. You’re then in the game and not up in the hotel watching the Bellagio fountains from a distance.

Again, here is the problem many of our small businesses face. Even though, all of the social media efforts are free, we think we don’t have time to do it! Businesses often complicate the social media process and “over think” to the point that that a strategic 140 character tweet, plus spaces and hash tags, is almost an impossible task. But look at it like you would any other aspect of your business. You need it. It is here to stay, and it is growing and changing daily.